How can SEO help generate new client leads?

Website marketing has the ability to make or break your business. That might sound a little exaggerated, but consider this; 1) 94% of consumers use the internet to search for products and services, this includes care providers, 2) A vast majority (over 70%) of prospective clients hire the agency or provider they contact, and 3) Up to 88% of Internet searches have “local intent” (i.e. Hospice Cleveland Ohio vs. Hospice).

This might all sound like a bunch of marketing mumbo-jumbo, but know this, if you aren’t effectively marketing your organization online and your website can’t be found, you’re leaving money on the table – and lots of it.

Home Care, Hospice, Senior Living SEO Video

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Whether your goal is to drive website traffic, enhance sales, grow your email list or generate more leads than ever before, we have a solution to dramatically enhance the online brand interaction with your home care, hospice, senior living or healthcare organization.


We are a full-service Web Development and Online Marketing Agency that provides everything your organization needs to be successful online. By first creating an impressive online image and then generating targeted traffic through proven marketing strategies, we not only help you grow market share, but also enhance profitability by optimizing new client lead generation.


A responsive website is a single website that adapts to the device of each unique visitor, whether desktop, smartphone, or tablet.


Digital marketing is a broad term that refers to various strategies used to reach customers via digital technologies.


From small local startups to large regional and national providers, we position your brand for online success.




  • “Having worked with Al and the FrontPage Interactive team for the past few years I can say unequivocally that their internet knowledge, development skill set and SEO expertise has dramatically improved my website traffic and client conversion ratio. They provided me will full website development, deployment and ongoing on-page and off-page optimization. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”

    Mitch A.
    The Home Care Spot
  • “Al and his team at FrontPage Interactive helped me bring my businesses into the 21st century in terms of website design, SEO and understanding how important online exposure and search engine ranking is for my businesses. I view Al as a vital part of my management team. His expertise in matters of the Internet are second to none. I would encourage you have a dialogue with Al before selecting a partner to work with!”

    Kurt K.
    Hospice Advisors
  • “We initially got in touch with FrontPage Interactive to help build our new website for our multi-office dental practice because they came well recommended from another business associate and they are a well-respected Chicago-area business. During our meeting with Al, he explained the importance of proper web development and search engine marketing for local businesses like ours.  We have experienced substantial growth in new patient inquiries and we couldn’t be happier!”

    Dr. G. K.
  • “Since FrontPage Interactive designed, developed, launched and began marketing our new website, our phone has not stopped ringing! The new website ranks very well on Google for all of our targeted keywords and is now the primary source of new business leads for our company. It has been a pleasure working with Al and the FrontPage team – they have turned our website into a lead generating machine!”

    Dr. A. G.
  • “FrontPage Interactive has been terrific. They were fast at developing our new web site. Although our site was published just a few months ago, we are already getting business from it. We are also already appearing on the first page of Google searches for some keywords. The results have happened faster than FrontPage said they would. I highly recommend FrontPage Interactive.”

    Kevin Whatcott
  • “FrontPage Interactive has been really great to work with. They successfully developed a comprehensive website network for our expanding organization and have aggressively marketed our hospice, palliative care, home care and counseling services in the geographic locations where we provide care. They are very professional and their support is second to none.”

    Clinical Care Coordinator
    Alliance Hospice
  • “We knew that our project was going to be fairly complex. Developing a new website network for our growing senior living advisor network was a big undertaking. FrontPage Interactive was great to work with. They created a complete development and marketing plan for our project and made suggestions that we never even thought of. We could not be happier with the level of service and expertise delivered by their entire team.”

    Marketing Manager
    Choice Connections



What is Responsive Website Design?

Responsive Web Design is an approach whereby a web developer creates a web page or website that “responds to” or re-sizes itself depending on the type of device it is being viewed on. That could be an over sized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

In other words, with a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site displays and functions properly on a mobile device.

Organic Search Engine Optimization

Your website’s primary purpose may be to sell products or services, generate qualified leads and develop brand awareness or to serve as a marketing or recruiting tool for your organization.

But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness.

If you’re looking for a better return on your Internet marketing investment, we can help.

Local Search Engine Optimization

The importance of Local SEO has grown significantly over the last several years with the sharp rise of internet connected smartphone usage. Local SEO focuses on providing search results that are relevant to Internet users based on their specific geographic location. If you search for ‘best home care agency’ on on your desktop or tablet PC right now, Google would provide you with results that the most relevant and are geographically close to where you are located.

Content Marketing & Syndication

Content marketing is a marketing technique that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news articles, press releases, blog posts, videos, white papers, e-books, infographics, case studies, photos and more.

One of the more difficult tasks for any business owner is trying to increase the number of positive online reviews, more specifically 5 STAR Reviews on the top three online review platforms; Google, Facebook and Yelp.

In order to establish and maintain a positive online reputation, business owners and organizations must have a strategy in place to request, manage, engage and optimize their online reviews. You cannot afford to leave your reputation to chance. Negative online reviews can be extremely damaging to your businesses and the effects can be immediate, devastating and long-term.

Our online review management program walks you through the online review process, from requesting online reviews from clients, customers and patients to filtering negative reviews to developing a long-term strategy to build awareness and trust in your brand, products and services.

Web Analytics and Tracking

Web analytics is the collection, analysis and reporting of web data for purposes of understanding website usage and optimizing digital marketing strategies.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for consumer, business and market research, to assess, evaluate and improve the effectiveness of a website, marketing campaign or to better understand a website visitor’s behavior, interests and priorities.



Your Path to More New Client Leads and Business Growth

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Don’t Take Our Word for It…See What Our Clients Have to Say


“Al and his team helped me bring my home care and consulting businesses into the 21st century in terms of website design, SEO and understanding how important online exposure and search engine ranking is for my businesses.

Home Care Client


Long Term Care at Home Utah

“Having worked with Al and his team for the past few years I can say unequivocally that their internet knowledge, development skill set and SEO expertise has dramatically improved my website traffic and client conversion ratio.”

Home Care Client


“They provided me will full website development, deployment and ongoing on-page and off-page optimization. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”

Home Care Client

“I view Al as a vital part of my management team. His expertise in matters of the Internet are second to none. In addition to this, Al is an excellent strategic thinker who had helped me both shape and execute growth strategies.”

Hospice Client


Hospice Advisors


“It has been a pleasure working with Al and the FrontPage team. Not only are they “always there when you need them”…they have successfully turned our website into a lead generating machine!”

Healthcare Client


Effective Online Marketing Solutions

Home Care  |  Hospice  |  Senior Living  |  Healthcare

Website Design & Online Marketing for Home Care, Hospice, Senior Living & Healthcare Organizations


In-Home Care agencies, hospice organizations, senior living advisors and elder care advocates across the country trust their web design and online marketing projects to FrontPage Interactive.

Whether you are a rapidly expanding in-home care agency, individual senior living advisor or established national senior care leader, our clients experience increased online exposure that will drive targeted website traffic, taking their online marketing and revenue growth to the next level.

Web development for in-home care agencies, senior housing advisors, senior living consultants, hospice care providers and elder care advocates takes a great deal of strategic planning. Our goal is to give senior care, hospice, elder care and in-home care providers the tools they need to serve more clients and grow their businesses. We strive to connect clients with the senior care resources they need – because we know it has the potential to make a dramatic difference in people’s lives. When you work with FrontPage Interactive, you get a partner with experience in the healthcare, home care, hospice and senior living industry that cares as much about new client lead generation as you do.

In many cases, in-home care and senior care providers require an expanded web presence that targets a variety of prospective clients along with providing extensive information for their online visitors. Local, regional and national in-home care, hospice and senior living providers must realize that a growing number of consumers are turning to the Internet as their trusted source for information on care and support services for their loved ones. The digital world satisfies the speed and immediacy consumers seek when looking for answers regarding a medical condition, care services offered or a personal experience with a specific home care agency, senior living advisor or hospice provider. Satisfying these requirements takes a focused effort on differentiation, online perception, search engine positioning, reputation management and brand awareness through strategic online marketing.

In-Home Care, Hospice and Senior Living Website Design Services

  • Websites for In-Home Care Agencies
  • Websites for Home Healtch Care Agencies
  • Websites for Elder Care Advocates
  • Websites for Senior Housing Communities
  • Websites for Senior Living Advisors
  • Websites for Caregiver Agencies
  • Websites for Senior Care Agencies
  • Websites for Dementia Care Providers
  • Websites for In-Home Child Care Agencies
  • Websites for In-Home Nursing Care
  • Websites for Long Term Care Providers
  • Websites for Managed Care Advisors

To maximize your online exposure, enhance your online lead generation and improve patient retention, you don’t need a “web design company”. You need a partner that understands the complexity of the in-home care and senior living industry and will work with you to create an online presence that encourages new patient engagement and retains existing clients through dynamic content integration.

The best in-home care, hospice, senior services and healthcare websites focus on a target audience, contain compelling content, include strong calls to action and, often times, provide extensive information and support for a wide variety of available services. In-home care agencies, senior care providers, senior living advisors and elder care advocates need a powerful web presence that addresses the concerns of new and existing clients, while delivering valuable information in a way that instills confidence, presents your organization as the “expert in your field” and drives visitors to take action.

Unlike many online “mega-providers” and “website factories”, we don’t believe in a “one size fits all” approach to website design which means we the take time to learn about your in-home care organization or senior services business. We get to know your history, professional staff, services offered, geographic locations served, types of clients you target and, maybe most importantly, what your plans and aspirations are for future growth. It’s not until we understand the inner workings of your organization that we get to work building a website that is perfectly reflective of your senior services business along with developing a strategic online marketing plan that will help you succeed online.

At FrontPage Interactive, most of our clients come from word of mouth referrals. Since we don’t really advertise, and we only accept a handful of select clients annually, the service level that our clients receive is second to none.

Initially, many clients contact us to either design a new website or help market their company online. Somehow, they feel that the two are mutually exclusive from one another. For example, they will consider building a new website, but, at the same time, they’re not at all thinking about how that new website will generate traffic and leads. What seems to consistently be misunderstood is the fact that you really can’t separate Web Design from Online Marketing and expect to be successful online. Each needs to be built with the other in mind and work in sync to achieve your marketing goals. It doesn’t do much good to generate significant traffic to a website if the messaging fails to convert the prospects into buyers, subscribers or leads.

By first creating an impressive online image and then generating traffic and leads through proven marketing strategies, we not only help you increase revenues, but we also build substantial long term brand loyalty.