Health and Healthcare related information is the second most popular topic researched using Internet search engines such as Google, Yahoo and Bing. Online marketing for hospices not only educates consumers about hospice related services and end-of-life decisions, but it also establishes the hospice organization as the “expert in their field” and adds credibility, authority and operational longevity to the brand.
Challenges of Marketing Hospice Services Online
Digital marketing and content strategies for hospice helps online consumers become more educated about decisions related to end-of-life care.
Today’s adult children, many of whom have the responsibility of taking care of an aging parent or loved one diagnosed with limited life expectancy, use the Internet as their primary source of research and information when seeking to validate health service organizations. If prospective clients cannot easily find your hospice website in Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness. Additionally, social media engagement and electronic database marketing initiatives are essential components of any hospice organizations growth strategy.
Care Websites, a division of FrontPage Interactive LLC, is uniquely qualified and has the knowledge and expertise necessary to assist your hospice organization enhance its online exposure, drive targeted traffic and improve cold market lead generation. Helping organizations identify, understand and implement the power of Responsive Web Development, Search Engine Optimization (SEO), Local Search Marketing, Reputation Management and Content Marketing has led to substantial increases in referral inquiries, authority development and strategic growth.
Effective Strategies to Improve Lead Generation for your Hospice
As part of our process, we conduct a thorough assessment of your current marketing initiatives as it relates to your Internet presence, content strategies, visitor engagement and lead generation. This is a comprehensive and straight forward assessment that we have designed in order to streamline integration and implementation.
Once the assessment is complete, we will provide you with a detailed report outlining a set of recommendations to be used as your guide to implementing proven strategies aimed at strengthening the performance of your website in search engines, ideas on how to enhance your user engagement and ways to better utilize digital marketing to grow your business.