HOME CARE

HOSPICE

HEALTHCARE

SENIOR LIVING

SEARCH ENGINE OPTIMIZATION FOR HOSPICE, HOME CARE, SENIOR LIVING & HEALTHCARE PROVIDERS

EFFECTIVE STRATEGIES TO IMPROVE YOUR LONG TERM ORGANIC SEARCH ENGINE RANKING & GENERATE NEW CLIENT LEADS

Over 80% of your prospects go online to research a product or service before purchasing.

Will they find you or your competitors?

Your website’s primary purpose may be to sell products or services, generate qualified leads, develop brand awareness or to serve as a marketing or recruiting tool for your organization.

But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness. If you’re looking for a better return on your Internet marketing investment, we can help.

Care Websites, a division of FrontPage Interactive, is an experienced, full service web development and digital marketing company located in the Chicago, IL area that serves clients nationwide.

Introduction

There has never been a more a crucial time for businesses to maximize their online presence in the savviest, most effective ways possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist. We are here to solve that problem through proven Search Engine Optimization strategies.

seo for hospice home care senior living healthcare

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products or services that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Pay-Per-Click (PPC) ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for directly.

Your website’s primary purpose may be to sell products or services, generate qualified leads and develop brand awareness or to serve as a marketing or recruiting tool for your organization.

But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness.

Our strategic search engine optimization solutions can help you achieve the ROI you deserve, by

1. IMPROVING YOUR SEARCH ENGINE RANKINGS

“Internet search engines account for over 85% of all new visitors to a website.”

If your prospects can’t find your website, they can’t purchase your products or services. Make it easy for them by making your site ‘search engine friendly’ and optimize your website for the search engines.

2. DRIVING “TARGETED TRAFFIC” TO YOUR WEBSITE

“It’s not about the number of visitors your site receives; it’s the number of targeted visitors.”

A million visitors to your website that have no interest in your product or service is an absolute waste of your time and effort.

However 10, 20 or even 100 targeted visitors that are truly interested in the products, services or information you have to offer on your website can be invaluable and a critical component to your success online.

We will make sure that you’re reaching your target audience by focusing on keyword phrases and strategies that will maximize your online exposure and drive targeted traffic to your business website.

3. CONVERTING LEADS INTO DOLLARS

“A visitor is just a visitor, unless you can convert them to a buyer, subscriber or lead.’

All websites have a “primary” purpose; whether it’s providing information, gathering information, attracting investors, delivering your brand message, soliciting donations, obtaining subscriptions, generating qualified sales leads or actually selling your products or services online.

Whatever your website’s purpose is, once you’ve attracted a ‘targeted’ visitor, you will want to do everything that you can to drive them to take action. After all, isn’t that why you have a website?

Search Engine Optimization can enhance your online exposure, drive targeted traffic and generate qualified leads. Some of the strategies that we employ include:

  • Competitive Analysis – marketing a business online can be a challenging process, especially in a highly competitive marketplace or business vertical. We will first analyze your business, then review your competitors to determine what works, what doesn’t and what we need to do to help you rank above your competition
  • Keyword and Key Phrase Strategy – In order for your Organic SEO campaign to be effective, you will want to target the most valuable keywords and phrases that will drive targeted visitors to your website. Remember “It’s not about the number of visitors your site receives; it’s the number of targeted visitors.”
  • Planning and Implementation – Organic SEO is a long term process, not a one-time task. If someone tells you that they can provide you with “overnight results”, you can be sure the results won’t last. We employ proven methods and strategies while systematically optimizing your site pages, the content and meta data that will have a big impact on your long term search engine ranking.
  • Content Development & Optimization – Regular updates to your site with unique, relevant content can have a dramatic effect on the “authority” your website pages receive. This authority can significantly influence your search engine performance.
  • On-Page Strategies
  • Off Page Strategies
  • Local Search Engine Optimization – Looking for better organic placement for keywords and phrases that are geographically targeted to the areas where you provide your products or services? Our local Search Engine Optimization Strategies specifically target users in your geographic service area. Local SEO strategies combined with a Full Service SEO campaign will make sure that your website is attracting prospects that are most valuable to your business.
  • Video Marketing – Using video as a marketing tool can be very powerful – but only if it is done right, used correctly and properly optimized for search. We have the experience, knowledge and necessary tools to create unique, quality marketing videos that will make your product or service stand out from the crowd.
  • Web Analytics – You can’t measure what you don’t track and you can’t optimize what you don’t measure. Marketing “by the seat of your pants” is not something that we do. We leave nothing to chance, especially when it comes to the online success of a client. Using web analytics is a critical component to any online marketing campaign. It provides the necessary information that allows you to better understand your website visitors, where they come from, what they are interested in and what needs to be done to maximize user engagement.
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WEBSITE DESIGN
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SEARCH ENGINE OPTIMIZATION
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LOCAL SEARCH MARKETING
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Our team of home care, hospice, senior living and healthcare marketing and technical experts work seamlessly to create or enhance your website so that it is properly designed, developed and coded so that the the content is optimized for search performance. We can assist your organization with new website development, website re-design, organic search engine optimization (SEO), local search marketing (Local SEO), content marketing, reputation management and other inbound marketing services.

DIGITAL MARKETING & ORGANIC SEARCH ENGINE OPTIMIZATION

ATTRACT MORE VISITORS  |  CONVERT MORE LEADS  |  GET MORE CLIENTS

Your website’s primary purpose may be to sell products or services, generate qualified leads, develop brand awareness or to serve as a marketing or recruiting tool for your organization. But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo, Bing or any other major search engine, you are not maximizing its potential or effectiveness. Our Digital Marketing Services include:

Home Care, Hospice, Senior Living SEO Video
  • Keyword Research and Analysis

  • Competitive Analysis

  • Planning and Implementation

  • Content Development

  • Link Building and Management

  • Organic SEO

  • Local SEO

  • Inbound Marketing

  • Social Media Strategies

  • Web Analytics & Reporting

GET STARTED TODAY

Live Demo

market domination starts here
Whether your goal is to drive website traffic, enhance sales, grow your email list or generate more leads than ever before, we have a solution to dramatically enhance the online brand interaction with your home care, hospice, senior living or healthcare organization.

WHY CHOOSE US

We are a full-service Web Development and Online Marketing Agency that provides everything your organization needs to be successful online. By first creating an impressive online image and then generating targeted traffic through proven marketing strategies, we not only help you grow market share, but also enhance profitability by optimizing new client lead generation.

BEST-IN-CLASS RESPONSIVE WEB DESIGN

A responsive website is a single website that adapts to the device of each unique visitor, whether desktop, smartphone, or tablet.

DIGITAL MARKETING & SEO EXPERTS

Digital marketing is a broad term that refers to various strategies used to reach customers via digital technologies.

TURN-KEY MARKETING SOLUTIONS

From small local startups to large regional and national providers, we position your brand for online success.

RESULTS DRIVEN ONLINE MARKETING

WORLD CLASS LEAD GENERATION FOR CARE PROVIDERS – HELPING YOUR BUSINESS GROW

WHAT CLIENTS SAY

  • “Having worked with Al and the FrontPage Interactive team for the past few years I can say unequivocally that their internet knowledge, development skill set and SEO expertise has dramatically improved my website traffic and client conversion ratio. They provided me will full website development, deployment and ongoing on-page and off-page optimization. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”


    Mitch A.
    The Home Care Spot
  • “Al and his team at FrontPage Interactive helped me bring my businesses into the 21st century in terms of website design, SEO and understanding how important online exposure and search engine ranking is for my businesses. I view Al as a vital part of my management team. His expertise in matters of the Internet are second to none. I would encourage you have a dialogue with Al before selecting a partner to work with!”


    Kurt K.
    Hospice Advisors
  • “We initially got in touch with FrontPage Interactive to help build our new website for our multi-office dental practice because they came well recommended from another business associate and they are a well-respected Chicago-area business. During our meeting with Al, he explained the importance of proper web development and search engine marketing for local businesses like ours.  We have experienced substantial growth in new patient inquiries and we couldn’t be happier!”


    Dr. G. K.
    DDS
  • “Since FrontPage Interactive designed, developed, launched and began marketing our new website, our phone has not stopped ringing! The new website ranks very well on Google for all of our targeted keywords and is now the primary source of new business leads for our company. It has been a pleasure working with Al and the FrontPage team – they have turned our website into a lead generating machine!”


    Dr. A. G.
    DDS
  • “FrontPage Interactive has been terrific. They were fast at developing our new web site. Although our site was published just a few months ago, we are already getting business from it. We are also already appearing on the first page of Google searches for some keywords. The results have happened faster than FrontPage said they would. I highly recommend FrontPage Interactive.”


    Kevin Whatcott
  • “FrontPage Interactive has been really great to work with. They successfully developed a comprehensive website network for our expanding organization and have aggressively marketed our hospice, palliative care, home care and counseling services in the geographic locations where we provide care. They are very professional and their support is second to none.”


    Clinical Care Coordinator
    Alliance Hospice
  • “We knew that our project was going to be fairly complex. Developing a new website network for our growing senior living advisor network was a big undertaking. FrontPage Interactive was great to work with. They created a complete development and marketing plan for our project and made suggestions that we never even thought of. We could not be happier with the level of service and expertise delivered by their entire team.”


    Marketing Manager
    Choice Connections

DIGITAL MARKETING SERVICES

CARE PROVIDERS THAT WORK WITH US GET MORE LEADS…PERIOD

What is Responsive Website Design?

Responsive Web Design is an approach whereby a web developer creates a web page or website that “responds to” or re-sizes itself depending on the type of device it is being viewed on. That could be an over sized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

In other words, with a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site displays and functions properly on a mobile device.

Organic Search Engine Optimization

Your website’s primary purpose may be to sell products or services, generate qualified leads and develop brand awareness or to serve as a marketing or recruiting tool for your organization.

But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness.

If you’re looking for a better return on your Internet marketing investment, we can help.

Local Search Engine Optimization

The importance of Local SEO has grown significantly over the last several years with the sharp rise of internet connected smartphone usage. Local SEO focuses on providing search results that are relevant to Internet users based on their specific geographic location. If you search for ‘best home care agency’ on on your desktop or tablet PC right now, Google would provide you with results that the most relevant and are geographically close to where you are located.

Content Marketing & Syndication

Content marketing is a marketing technique that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news articles, press releases, blog posts, videos, white papers, e-books, infographics, case studies, photos and more.

One of the more difficult tasks for any business owner is trying to increase the number of positive online reviews, more specifically 5 STAR Reviews on the top three online review platforms; Google, Facebook and Yelp.

In order to establish and maintain a positive online reputation, business owners and organizations must have a strategy in place to request, manage, engage and optimize their online reviews. You cannot afford to leave your reputation to chance. Negative online reviews can be extremely damaging to your businesses and the effects can be immediate, devastating and long-term.

Our online review management program walks you through the online review process, from requesting online reviews from clients, customers and patients to filtering negative reviews to developing a long-term strategy to build awareness and trust in your brand, products and services.

Web Analytics and Tracking

Web analytics is the collection, analysis and reporting of web data for purposes of understanding website usage and optimizing digital marketing strategies.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for consumer, business and market research, to assess, evaluate and improve the effectiveness of a website, marketing campaign or to better understand a website visitor’s behavior, interests and priorities.

RECENT PROJECTS

OUR PROCESS

Your Path to More New Client Leads and Business Growth

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SCHEDULE A CALL

DISCOVERY

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STRATEGIC PLANNING

IMPLEMENTATION

MEASURE & OPTIMIZE

OUR CLIENTS LOVE US!

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“Al and his team helped me bring my home care and consulting businesses into the 21st century in terms of website design, SEO and understanding how important online exposure and search engine ranking is for my businesses.

Home Care Client

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Long Term Care at Home Utah

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“Having worked with Al and his team for the past few years I can say unequivocally that their internet knowledge, development skill set and SEO expertise has dramatically improved my website traffic and client conversion ratio.”

Home Care Client

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“They provided me will full website development, deployment and ongoing on-page and off-page optimization. They have been spot on with their work product and support efforts, I highly recommend Al and his team!”

Home Care Client

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“I view Al as a vital part of my management team. His expertise in matters of the Internet are second to none. In addition to this, Al is an excellent strategic thinker who had helped me both shape and execute growth strategies.”

Hospice Client

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Hospice Advisors

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“It has been a pleasure working with Al and the FrontPage team. Not only are they “always there when you need them”…they have successfully turned our website into a lead generating machine!”

Healthcare Client

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Effective Online Marketing Solutions

Home Care  |  Hospice  |  Senior Living  |  Healthcare