More people than ever search online for health-related information. Healthcare is one of the most searched topics on the internet. If your hospice website isn’t easy to find, you might miss helping families who need you. But don’t worry—you don’t need to be a tech expert to fix this.
Let’s walk through how you can make your hospice website more visible to local families online.
Why Being Found Online Matters
Before people pick up the phone, they search online. Whether they’re looking for care providers or hospice services, they want answers fast. And here’s why that matters to your hospice:
- 94% of people search online before choosing a service.
- Over 70% of those who reach out to a provider end up hiring them.
- Many people are using searches like “hospice in Cleveland” or “end-of-life care around me.”
If your business isn’t in the search results, it’s likely your customers will not find you.
Talk to the Right People—Right in Your Area
Families searching for hospice services often use words like their city or region. That’s what marketers call “local intent.” These searches sound like:
- “Best hospice care in Columbus”
- “End-of-life support near Dayton”
By using local names and areas in your website content, you’ll show up in these searches. You don’t need to be fancy—just be clear. Maybe you can use your town’s name in the headlines, descriptions and in the page titles. Even writing a blog post about events in your area can help.
Help Visitors Understand Your Services
Most people searching for hospice care don’t know exactly what they need. They may feel overwhelmed, emotional, or unsure. Your website should help them, not confuse them.
Use simple language to explain your services. Talk about what hospice is, how it helps, and what families can expect. Don’t use medical jargon or long paragraphs.
Also, organize your website so it’s easy to navigate. Make sure people can find:
- What services you offer
- How to contact you
- Where you’re located
- Answers to common questions
The easier your site is to understand, the more people will trust you.
Show That You’re a Trusted Expert
Instead of being only an information sheet, your website speaks for you on the web. When people read helpful, clear content on your site, they see you as the expert. They feel more comfortable reaching out.
Write short blog posts or articles about topics people care about. Some ideas include:
- “When Is It Time to Call Hospice?”
- “How Hospice Supports the Whole Family”
- “Choosing the Right Hospice in [Your City]”
Each time you share useful info, you build credibility and trust. This also helps search engines like Google see your site as valuable. That means better rankings and more traffic.
Make Your Site Easy to Use on Any Device
Many people use their phones to search. If the experience on mobile devices is frustrating, most visitors will close your website. That tells Google your site isn’t helpful, and your rankings could drop.
Your site should be fast, neat and compatible with all kinds of devices. This is called a responsive website. You don’t have to build one from scratch—just make sure your site adjusts automatically based on the device someone is using.
If your site isn’t mobile-friendly, talk to someone who can help you update it. It is one of the simplest methods to increase your presence online.
Use SEO to Get Found by the Right People
Search Engine Optimization (SEO) is just a fancy way of saying “make your website easier to find.” It may sound technical, but some simple changes can make a big difference.
Start with these steps:
- Use clear titles on each page (like “Hospice Services in Toledo”)
- Add your city or state to your page headings and descriptions
- Write blog posts that answer common questions
- Include reviews and testimonials from local families
When your content is helpful, clear, and local, search engines notice. And that helps more families find you when they need you most.
Streamline Operations With an All-in-One CRM
Beyond your website, managing relationships with patients, families, and referral sources is critical. An all-in-one CRM (Customer Relationship Management) system can help streamline everything—from capturing leads to tracking follow-ups and automating reminders.
The right CRM gives your team one central place to manage communications, intake forms, and marketing efforts. This not only saves time but also ensures no one slips through the cracks. It’s a simple tool that helps you stay organized, responsive, and connected to the people who matter most—your patients and their families.
Social Media and Email Can Boost Your Reach
You don’t have to stop at your website. Social media and email newsletters are great tools too. When you post helpful content or share stories on platforms like Facebook, more people learn about your hospice.
You can also send monthly emails with tips, updates, or local events. This helps people to remember your brand. It’s a straightforward way to maintain links with your community.
See What’s Working (And What’s Not)
To improve your website, you first need to know where you stand. A marketing expert can help assess your current website. They can tell you:
- How well your site ranks in search results
- Which pages are most popular
- Where people drop off or stop reading
Once you know that, you can make smart changes. Even small tweaks—like changing a headline or adding a photo—can make a big impact.
Take Simple Steps to Grow Online
It is possible to film with a small budget and simple tools. You just need a clear plan. Focus on:
- Sharing helpful, local content
- Making your website mobile-friendly
- Using clear, simple language
- Staying active on social media
- Asking for help when needed
Each step you follow allows you to get closer to your fans. And more importantly, it helps the right families find you when they’re searching for support.
Final Thoughts
Marketing your hospice online doesn’t have to be confusing. If you keep things simple, focus on your local community, and offer helpful content, you’ll be ahead of the game. Your website is often the first impression families have of you—make sure it reflects the care and compassion you provide every day.
And remember: You don’t need to be a techie to grow online. You just need the right message, the right help, and the heart to serve.
You’re Not Alone—Get Help If You Need It
There is no need to handle everything on your own. Care Websites (a division of FrontPage Interactive) specializes in helping hospice organizations like yours. We know how to improve your visibility online, attract more local leads, and strengthen your reputation.
Whether you need a full website makeover, help with local SEO, or an all-in-one CRM to simplify operations, the right support can make everything easier.
Ready to Grow Your Hospice Online?
Visit carewebsites.com today to learn how we can help you connect with more families in your area—without needing to be a tech expert.
Frequently Asked Questions (FAQs)
- What is local SEO, and why does it matter for hospices?
Local SEO helps your hospice show up in search results when people nearby search for care services. It’s important because most families look for local help online. - Do I need to know coding to improve my website’s SEO?
No, you don’t need to know coding. Simple changes like using local keywords, writing helpful content, and updating your page titles can boost SEO. - How can I make my hospice website easier to find on Google?
Use your city or region in your page titles, blog posts, and service descriptions. Also, create content that answers common questions families may ask. - What kind of content should I add to my hospice website?
Write clear, short posts that explain your services, offer tips for families, and talk about hospice care in your local area. - How does mobile-friendliness affect my website?
If your website doesn’t work well on phones or tablets, visitors may leave. A mobile-friendly site keeps users happy and helps you rank better on Google. - Should I be using social media too?
Yes! Posting helpful tips, sharing stories, and staying active on platforms like Facebook can bring more people to your website and build trust. - What’s the first step I should take to improve SEO?
Start by checking your website titles and content. Make sure they include your location and clearly explain your services. That small step can make a big impact.
