Medical, dental and healthcare-related information are very popular topics researched using Internet search engines such as Google, Yahoo and Bing. Online marketing for doctors, dentists and healthcare providers not only educate consumers about health and wellness related topics, but it also establishes the healthcare provider as the “expert in their field” which adds credibility, authority and expertise of the practitioner.
Having your medical, dental or healthcare practice show up in the organic (natural) search results is a great way to enhance your online exposure and edge out competitors which makes you stand out to prospective patients. But how can you make this happen when healthcare is such a highly competitive industry?
Digital marketing for healthcare providers is not without challenges. Healthcare professionals must effectively emphasize the quality of care provided and address the benefits of choosing a proper specialist as it relates to care giving practices, and demonstrate the true value of their professional services to potential patients. Referral sources also regularly check online reviews, scope of services provided and methods to make a referral. Adding to the difficulty of reaching targeted online consumers is the highly competitive nature of the industry with more and more organizations opening their doors or expanding their service offerings every year.
Challenges of Marketing Medical, Dental and Healthcare Services Online
Digital marketing and content strategies for healthcare providers helps online consumers become more educated about decisions related to their healthcare decisions.
A search engine optimization (SEO) campaign for doctors, dentists or healthcare providers that specifically targets these potential patients can help you to appear higher in search engine results for targeted healthcare specific keywords and phrases. With the growing popularity of medical and disease or condition specific references in search engines, medical, dental and healthcare SEO is quickly becoming a necessity in today’s fast-paced, digital world.
If prospective patients cannot easily find your healthcare practice website in Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness. Additionally, content marketing, consumer engagement and online review and reputation management initiatives are essential components of any healthcare organizations growth strategy.
We are uniquely qualified and have the knowledge and expertise necessary to assist your practice enhance its online exposure, drive targeted traffic and improve cold market lead generation. Helping organizations identify, understand and implement the power of Responsive Web Development, Search Engine Optimization (SEO), Local Search Marketing, Reputation Management and Content Marketing has led to substantial increases in referral inquiries, authority development and strategic growth.
Effective Strategies to Improve Lead Generation for your Healthcare Practice
As part of our process, we conduct a thorough assessment of your current marketing initiatives as it relates to your Internet presence, content strategies, visitor engagement and lead generation. This is a comprehensive and straight forward assessment that we have designed in order to streamline integration and implementation.
Once the assessment is complete, we will provide you with a detailed report outlining a set of recommendations to be used as your guide to implementing proven strategies aimed at strengthening the performance of your website in search engines, ideas on how to enhance your user engagement and ways to better utilize digital marketing to grow your business.
Your website’s primary purpose may be to sell products or services, generate qualified leads and develop brand awareness or to serve as a marketing or recruiting tool for your organization.
The importance of Local SEO has grown significantly over the last several years with the sharp rise of internet connected smartphone usage. Local SEO focuses on providing search results that are relevant to Internet users based on their specific geographic location. If you search for ‘best home care agency’ on on your desktop or tablet PC right now, Google would provide you with results that the most relevant and are geographically close to where you are located.
Content marketing is a marketing technique that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news articles, press releases, blog posts, videos, white papers, e-books, infographics, case studies, photos and more.
Web analytics is the collection, analysis and reporting of web data for purposes of understanding website usage and optimizing digital marketing strategies.
