To maximize your online exposure, enhance your online lead generation and improve patient retention, you don’t need a “web design company”. You need a partner that understands the complexity of the in-home care and senior living industry and will work with you to create an online presence that encourages new patient engagement and retains existing clients through dynamic content integration.
The best in-home care, hospice, senior services and healthcare websites focus on a target audience, contain compelling content, include strong calls to action and, often times, provide extensive information and support for a wide variety of available services. In-home care agencies, senior care providers, senior living advisors and elder care advocates need a powerful web presence that addresses the concerns of new and existing clients, while delivering valuable information in a way that instills confidence, presents your organization as the “expert in your field” and drives visitors to take action.
Unlike many online “mega-providers” and “website factories”, we don’t believe in a “one size fits all” approach to website design which means we the take time to learn about your in-home care organization or senior services business. We get to know your history, professional staff, services offered, geographic locations served, types of clients you target and, maybe most importantly, what your plans and aspirations are for future growth. It’s not until we understand the inner workings of your organization that we get to work building a website that is perfectly reflective of your senior services business along with developing a strategic online marketing plan that will help you succeed online.
At FrontPage Interactive, most of our clients come from word of mouth referrals. Since we don’t really advertise, and we only accept a handful of select clients annually, the service level that our clients receive is second to none.
Initially, many clients contact us to either design a new website or help market their company online. Somehow, they feel that the two are mutually exclusive from one another. For example, they will consider building a new website, but, at the same time, they’re not at all thinking about how that new website will generate traffic and leads. What seems to consistently be misunderstood is the fact that you really can’t separate Web Design from Online Marketing and expect to be successful online. Each needs to be built with the other in mind and work in sync to achieve your marketing goals. It doesn’t do much good to generate significant traffic to a website if the messaging fails to convert the prospects into buyers, subscribers or leads.
By first creating an impressive online image and then generating traffic and leads through proven marketing strategies, we not only help you increase revenues, but we also build substantial long term brand loyalty.