Health, Healthcare and Senior Living related information is a very popular topic researched using Internet search engines such as Google, Yahoo and Bing. Online marketing for senior living advisors, senior living facilities and elder care advocates not only educates consumers about senior care related services and important living decisions, but it also establishes the service provider or organization as the “expert in their field” and adds credibility, authority and operational longevity to the brand.

Challenges of Marketing Senior Living Services Online

Digital marketing and content strategies for senior living and care providers helps online consumers become more educated about decisions related to all available options.

Today’s adult children, many of whom have the responsibility of taking care of an aging parent or loved one diagnosed with a chronic medical condition, use the Internet as their primary source of research and information when seeking to validate health service organizations. If prospective clients cannot easily find your senior living or care website in Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness.

Care Websites, a division of FrontPage Interactive LLC, is uniquely qualified and has the knowledge and expertise necessary to assist your senior services organization enhance its online exposure, drive targeted traffic and improve cold market lead generation. Helping organizations identify, understand and implement the power of Responsive Web Development, Search Engine Optimization (SEO), Local Search Marketing, Reputation Management and Content Marketing has led to substantial increases in referral inquiries, authority development and strategic growth.

Effective Strategies to Improve Lead Generation for your Senior Living and Care Providers

As part of our process, we conduct a thorough assessment of your current marketing initiatives as it relates to your Internet presence, content strategies, visitor engagement and lead generation. This is a comprehensive and straight forward assessment that we have designed in order to streamline integration and implementation.

Once the assessment is complete, we will provide you with a detailed report outlining a set of recommendations to be used as your guide to implementing proven strategies aimed at strengthening the performance of your website in search engines, ideas on how to enhance your user engagement and ways to better utilize digital marketing to grow your business.

You might be asking yourself – What’s so different about developing a senior living or care related website?

Web development for senior housing advisors, senior living consultants and senior living and care advocates takes a great deal of strategic planning. Our goal is to give senior living and care providers the tools they need to serve more clients and grow their businesses. We strive to connect clients with the senior care resources they need – because we know it has the potential to make a dramatic difference in people’s lives. When you work with Care Websites, a division of FrontPage Interactive, you get a partner with experience in the hospice, healthcare, home care and senior living industry that cares as much about new client lead generation as you do.

In many cases, senior living and care providers require an expanded web presence that targets a variety of prospective clients along with providing extensive information for their online visitors. Local, regional and national senior living providers must realize that a growing number of consumers are turning to the Internet as their trusted source for information on care and support services for their loved ones. The digital world satisfies the speed and immediacy consumers seek when looking for answers regarding a living options, care services offered or a personal experience with a specific senior living facility, senior care advocate, senior living advisor or hospice provider. Satisfying these requirements takes a focused effort on differentiation, online perception, search engine positioning, reputation management and brand awareness through strategic online marketing.

Your website’s primary purpose may be to sell products or services, generate qualified leads, develop brand awareness or to serve as a marketing or recruiting tool for your organization. But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo, Bing or any other major search engine, you are not maximizing its potential or effectiveness. Our Digital Marketing Services include: