What is Responsive Website Design?

Responsive Web Design is an approach whereby a web developer creates a web page or website that “responds to” or re-sizes itself depending on the type of device it is being viewed on. That could be an over sized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

In other words, with a responsive website design, you don’t have to have worry about having different websites for various devices or making sure that your site displays and functions properly on a mobile device.

Organic Search Engine Optimization

Your website’s primary purpose may be to sell products or services, generate qualified leads and develop brand awareness or to serve as a marketing or recruiting tool for your organization.

But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo or any other major search engine, you are not maximizing its potential or effectiveness.

If you’re looking for a better return on your Internet marketing investment, we can help.

Local Search Engine Optimization

The importance of Local SEO has grown significantly over the last several years with the sharp rise of internet connected smartphone usage. Local SEO focuses on providing search results that are relevant to Internet users based on their specific geographic location. If you search for ‘best home care agency’ on on your desktop or tablet PC right now, Google would provide you with results that the most relevant and are geographically close to where you are located.

Content Marketing & Syndication

Content marketing is a marketing technique that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news articles, press releases, blog posts, videos, white papers, e-books, infographics, case studies, photos and more.

One of the more difficult tasks for any business owner is trying to increase the number of positive online reviews, more specifically 5 STAR Reviews on the top three online review platforms; Google, Facebook and Yelp.

In order to establish and maintain a positive online reputation, business owners and organizations must have a strategy in place to request, manage, engage and optimize their online reviews. You cannot afford to leave your reputation to chance. Negative online reviews can be extremely damaging to your businesses and the effects can be immediate, devastating and long-term.

Our online review management program walks you through the online review process, from requesting online reviews from clients, customers and patients to filtering negative reviews to developing a long-term strategy to build awareness and trust in your brand, products and services.

Web Analytics and Tracking

Web analytics is the collection, analysis and reporting of web data for purposes of understanding website usage and optimizing digital marketing strategies.

Web analytics is not just a tool for measuring website traffic but can be used as a tool for consumer, business and market research, to assess, evaluate and improve the effectiveness of a website, marketing campaign or to better understand a website visitor’s behavior, interests and priorities.